Favorite type designer Mark Simonson has some written a series about the use and misuse of typography on TV and in movies, under the collective title Son of typecasting.
The last piece is about the type in favorite TV-series Mad Men.
See also his first article on the subject: Typecasting: The Use (and Misuse) of Period Typography in Movies, and while you at it – take a look at his typefaces.
Försäkringskassan och Mercury
Watching TV the other day, and on comes a commercial from swedish goverment's National Heath Insurance Company – Försäkrigskassan. They're decreasing the payments for the sick and poor. To support this they use my typeface Mercury in their commercial. I'm lucky I can't afford to take sick leave.
October 08, 2008 in Commentary, Type & Design | Permalink | Comments (0) | TrackBack (0)